Though, you could just order each of the items from the menu… It won’t be called the Travis Scott Meal, but you could pretend. McDonald’s location in what appeared to be a planned appearance, given several barricades and a throng of people in the restaurant’s parking lot. In 2020, a fast-food chain looking for equivalent big-tent cultural relevance has few more compelling places to turn than hip-hop, the cultural arena with the most natural and ambitious gift for merchandising. OFFICIAL TRAVIS SCOTT & ASTROWORLD MERCH AVAILABLE NOW. It is part of a month-long partnership between the restaurant chain and the Grammy-nominated artist’s record company, Cactus Jack. Travis Scott’s McDonald’s Deal. (There are over 13,000 McDonald’s restaurants in the United States.). The brown work jacket with “Billions and Billions Served” embroidered on the back ($128) could have been right out of a dawn-of-the-’90s Beastie Boys video. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. CACTUS JACK FOR MCDONALD’S https://t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n, — TRAVIS SCOTT (@trvisXX) September 3, 2020. [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not. And each gets something from the other. At the McDonald’s closest to my house on Wednesday, though, there was little hubbub — just another day in the fry-guy trenches. Ron hasn’t swapped clownery for music yet – 28-year-old Travis Scott has teamed up with McDonald’s for the first celebrity meal since 1992, when they featured a Michael Jordan special. McDonald's delivered this statement to Vice: "Any claim that McDonald's collaboration with Travis Scott was launched in response to recent litigation is completely false. Check out our picks for the top 10 best items from the Travis Scott x McDonald's collection below. The meal comes with a … Despite hip-hop’s complete dominance of pop culture, there is still a bit of a lag when it comes to the willingness of large mainstream brands to work with hip-hop stars. Travis Scott Meets McDonald’s (It’s Lit!). Alongside the special meal, Travis Scott has launched a range of clothes in collab with McDonald’s. The "Astroworld" rapper teamed with the fast food joint this month for the $6 "Travis Scott meal," which bundles Scott's go-to McDonald's order. And in hip-hop, there are fewer more ambitious personal branders than Travis Scott, who has his own festival, several Nike collaborations, a cereal, a Hot Wheels and much more to his name. Travis Scott's meal at McDonald’s is so popular that the famous fast-food chain is actually running out of burgers. These were part of huge global marketing pushes for creative projects being milked for every last ounce of intellectual property, but also savvy positioning by the restaurants. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). MORE : Travis Scott treats himself to ‘seven figure’ Bugatti for his birthday because why not? A partnership between the rapper and the fast-food chain is a melding of the merchandising minds. What does Scott know about the right salt-to-fry ratio? As merch goes, the Travis Scott Meal is imperfect in that it disappears — you’ve got nothing to show for it apart from oily skin and a mild gastric hangover. (Some franchisees apparently opposed the partnership, citing Scott’s risqué lyrics.). Fast-food companies have long attempted to stave off disposability by piggybacking on broader cultural moments, hoping to extend their reach beyond the comestible into the permanently tangible. Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. (Picture: Jerritt Clark/Getty Images for McDonald's) Travis Scott’s partnership with McDonald’s includes a merchandise drop and a limited-edition meal. Travis Scott showed up to a Downey, Ca. As with most of Scott’s merch, it’s well-designed, colorful, playful. Jerritt Clark/Getty Images for McDonald's. Part of why the Scott/McDonald’s alliance feels different is because of the intimacy of food — it’s one thing to attach a celebrity to a luxury item, but to attach one to a commodity product is a far bolder statement. Follow Metro across our social channels, on Facebook, Twitter and Instagram. What is the Travis Scott Meal and can you get it in the UK? The t-shirt was given out to McDonald's Crew members to wear during the time when the Travis Scott burger was available. Which brings us back to food. For Scott, it’s the scale of the flex — a partnership with a brand the magnitude of McDonald’s is essentially unheard-of. Â. Travis Scott has teamed up with McDonald's to offer his favorite meal to fans for a limited time, according to a statement released from the fast food company. McDonald's is adding a new Travis Scott meal to the menu starting Tuesday, Sept. 8, which includes a Quarter Pounder, fries and a Sprite for $6. In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. There is of course also a Travis Scott Meal, which costs $6 — a specialty burger something like an amped-up Quarter Pounder With Cheese, fries with barbecue sauce and a Sprite — that sadly does not come with a toy. Juggernauts gonna juggernaut, though. Partnering with Scott is a way to advertise to young people without all the burdens and potential misfires of actually advertising to young people. There’s a television commercial, too, in which an action figure version of Scott — speaking in his real(?) McDonald’s partnership with Scott may well be the savviest music/food pairing since the Starbucks music program, which placed CDs from its Hear Records label next to its registers. McDonald's debuted the Travis Scott Meal on September 8 — a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States.. Filed under fast food , mcdonald's , travis scott , 10/8/20 Share this article: I threw out the sandwich, and pocketed the slip. Travis Scott surprises crew and customers at McDonald's for the launch of the Travis Scott Meal on September 08, 2020 in Downey, California. McDonald’s shares were up 0.2 percent at $226.43 midday trading on Thursday. I lasted one bite — the Sprite was a deeply necessary palate cleanse. The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. It looks as if this is an exclusive for fans in the United States. Though they’re well-designed, wearing clothing advertising the leading fast-food brand is, in a Sweetgreen era, an unprogressive choice — nostalgia tends to soften capitalist excesses, though. voice — showcases his meal: “same order since back in Houston.” Here, too, a mutual compromise: McDonald’s, potentially still skittish about aligning with a rapper, swaps in an animated version in the ad. Earlier this year, the “Sicko Mode” hitmaker announced he had teamed up with McDonald’s to offer fans his very own meal deal from the fast-food chain. McDonald's A collaboration at this scale is maybe a final stop before a full-fledged brand of one’s own — a Yeezy or a Fenty. In exchange, McDonald’s gets some refracted cool and the satisfaction of knowing that thousands of young people might find their way — through the co-branded merchandise — into becoming walking billboards, especially crucial given that while McDonald’s remains among the most valuable fast-food restaurant brands on the planet, with total global revenue of around $21 billion each of the last two years, it’s still a business in overall decline, from a high of $28 billion in 2013. Travis Scott is being fined after a crowd of over 500 people queued up at a McDonald's to try his new $6 Cactus Jack meal because he and the fast-food giant failed to get a permit It’s a way to slip his aesthetics into the global mainstream through ads and products, and also something that doesn’t exist in music anymore: physical distribution locations. 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